Embellished Olympics August 5-2, 2016


CEO Brian Roberts speaks at a press conference about how NBC and Comcast will present the 2016 Olympics
CEO Brian Roberts speaks at a press conference about how NBC and Comcast will present the 2016 Olympics

The Olympics are coming to a TV or device near you August 5-21, 2016 from Rio, Brazil. NBC will broadcast all the exciting moments live and for the first time, every event will be live streamed. With one click, you will get a completely immersive experience using the 11 channels that will have coverage.

Brian Roberts, CEO of Comcast, the company that owns NBC Universal, held a press conference Wednesday, July 20th at the company headquarters, the Comcast Center at 17th and JFK Boulevard in Philadelphia. He explained the best way to connect to the moments that matter in this highly viewed live event, the Games of the XXXI Olympiad.

Mr. Roberts noted that Comcast/NBC is doing something that’s never been done before on television. Rather than show one game on TV only, every game will be streamed over the internet from the 11 different TV channels of content and the viewer has the choice of which game to watch and how to watch it.

The best way to make use of the many offerings is with a smart TV and a hi-def cable box from Comcast/xfinity with their new platform “X1.” This comes with a remote that has voice control where you can simply say “Show me Michael Phelps,” or “Give me table tennis Olympics,” and the event will come on from either the internet or a TV channel. You can access whatever you want without leaving your television set thanks to Comcast’s cloud-based search engine and its new voice recognizable remote control.

Since you have access to the internet and the TV channels, as you’re watching an athlete on the screen, you can call up a profile that’s been stored in the cloud, and see that information on the right side of the screen as you’re viewing his or her performance.

If you don’t have that kind of television set with all the bells and whistles of the X1 platform, or if you're not a Comcast customer, you can still watch the games on your TV, computer, phone or tablet. And to make that experience sweeter, Comcast has teamed up with Buzzfeed and SnapChat to parlay information about the athletes, and will link to the NBC Sports app to see the athlete competing.

Whichever way you view the Olympics....enjoy!