LONDON, ENGLAND – DECEMBER 03: An employee reads a copy of “The Magical Christmas” colouring book in Foyles bookshop on December 3, 2015 in London, United Kingdom. Foyles flagship store on Charing Cross Road was founded in 1903 by two brothers and is still family-owned today. 2015 saw a rise in physical book sales of 4.6% for the first 36 weeks of the year. (Photo by Ben Pruchnie/Getty Images)