Even if you’re not well versed in Fortnite, if you keep tabs on the realm of esports, you’ll have heard of Bugha. Following his Fortnite World Cup win in 2019, the 17-year-old propelled himself into the public eye overnight, as he championed the successes of gaming into the mainstream media by most notably appearing on Jimmy Fallon’s ‘The Tonight Show.’ He also won $3 million for his trouble. This is just the beginning as Gary Vaynerchuk signs Bugha to his brand new agency.


More Dr. Disrespect news leaks and a Twitch Rivals winner DEMANDS answers from Twitch casting employees, GaryVee jumps into the world of esports launching a new esports firm called VaynerSports and signs world champ Bugha, plus Team Envy announces first Valorant roster and join the rest of the biggest esports organizations who are going all-in on Valorant.


Now, almost a year on from the iconic tournament that put Bugha on everyone’s radar, the youngster has become VaynerSports’ first signing, as Gary Vaynerchuk leads his athlete representation agency into the gaming world.

Yesterday, Gary Vaynerchuck, also known as GaryVee to many, released a press statement announcing the creation of VaynerSports.

“I have been quietly paying attention to the gaming industry for over a decade, building relationships and following the trends. One of the most exciting things about it, for me, is the gamers themselves. And when I look at the culture, the interest in the sector from other athletes, artists, celebrities — it is enormous. This is a very significant expansion for VaynerSports.” – Gary Vaynerchuck

GaryVee is HUGE in the social and advertising world, and what’s really crazy is the reveal that GaryVee had a hand in helping Bugha get into the SuperBowl commercial he was featured in earlier this year. The expansion into a dedicated division comes after Vaynerchuk previously pledged his allegiance to Activision’s Call of Duty League, with his investment in Minnesota RØKKR.

This is just another in a list of huge names buying all-in on esports, but what huge celebrity/influencer will be next on the list? If people are just tossing out cash, I mean, feel free to hit me up on Twitter at CheckpointXP, I would love some bags of cash, ya know?


Make sure to make your voice heard this year! Gamers make up one of the largest voting blocks in the country today, and yet way too few of us are actually registered to vote. Gamers.Vote wants you to get out to the polls this November and cast your vote! No matter who you choose to vote for, make sure you do it, and make sure it’s informed! Head on over to Gamers.Vote and register today!

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