‘In The Air Tonight’ Sees Sales Spike After Viral Video
“In The Air Tonight,” the iconic Phil Collins hit, has experienced a massive sales spike in the wake of it being featured in a viral video from Tim and Fred Williams.
The video (embedded below) has amassed nearly four million views on YouTube since first being upload on July 27 and features the twin brothers reacting to hearing “In The Air Tonight” for the first time.
Per Rolling Stone, sales of the track went up a whopping 1,100 percent on August 7 and 8. Oddly enough, however, streams of the track remained steady.
“In The Air Tonight” has had a lot of pop culture power, especially since it was featured in 2008’s The Hangover where Mike Tyson famously air-drummed the classic drum fill and sang the song. Periodically, the song will surface in viral videos like in the one below.
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