Funnymen Paul Rudd and Seth Rogen are getting together for an upcoming Super Bowl commercial, teasing a new ad for Lay’s chips.
Per PEOPLE, this is a big deal for Lay’s, as it marks their first Super Bowl ad in 17 years. Dubbed the “Golden Memories” campaign, the official in-game commercial will see Rogen and Rudd enjoy “typical best friend activities” — as well as what the brand calls “a few adventures you won’t believe until you see.”
A taste of their fun can be seen in a teaser for the ad, which debuted today (January 27). In the clip, the duo — dressed in retro clothing, like Rogen’s tie-dyed T-shirt and Rudd’s beret hat — sit on a film set in a car Rudd pretends to drive. “What are we doing?” asks Rogen, 39, as he holds a bag of Lay’s chips with the word “classic” on them.
“We’re doing a teaser,” explains Rudd, 52. But a confused Rogen isn’t buying it. “We’re teasing commercials now? That’s a thing?” he asks, even questioning it when Rudd compares the teaser to a movie trailer. “Yeah but the commercial is incredibly short in the first place, how long is the teaser?”
“Oh, it’s really s-—” Rudd says while hilariously getting cut off just as the commercial ends. The final commercial will air on February 13, when Super Bowl LVI is broadcast live from the SoFi Stadium in Los Angeles.
An earlier teaser showed a fictional stalker of Rogen’s, who had created an entire creepy shrine to his favorite actor with images, newspaper clippings, candles and of course, a bowl of Lay’s chips.