As a fan of lemonade this is amazing news! Molson Coors Beverage Company and The Coca-Cola Company have created a brand new line of alcoholic beverages inspired by the country’s #1 chilled juice brand, Simply.
This summer, Molson Coors will launch the Simply Spiked Lemonade variety pack, in flavors Strawberry Lemonade, Watermelon Lemonade, Blueberry Lemonade and, of course, Signature Lemonade. Let me just tell you I cannot wait to be sipping on one of these at a tailgate this summer.
Simply Spiked Lemonade will be sold in slim-can 12-packs as a variety pack, and 24-ounce standalone cans of select flavors.
This is the second alcoholic flavored beverage manufactured jointly by the Coca-Cola Company and Molson Coors. Last year the companies collaborated on Topo Chico Hard Seltzer.
“Over the past two years, we’ve seen success by shaking up existing categories with new brands that have clear, compelling points of difference, like Coca-Cola’s Topo Chico® Hard Seltzer, Vizzy Hard Seltzer and ZOA Energy Drink,” said Michelle St. Jacques, Molson Coors’ Chief Marketing Officer. “Now, we have a huge opportunity to leverage the power of Simply® – a brand known for real juice and big flavor – to disrupt the full-flavor alcohol segment in a way that’s never been done before.”
I personally use Simply’s line of juices and usually always have a lemonade and orange juice on hand in the fridge. They are tasty alone but also make great mixers in cocktails, so to be able to just pop a top and sip on a spike lemonade, count me in! Once summer hits you can find me on the beach or at a concert with one of these in my hand. Cheers!
Learn more at DrinkSimplySpiked.com or @DrinkSimplySpiked on Instagram.