A cover of Judas Priest’s “Breaking The Law” was in a Super Bowl commercial that may have shocked some viewers who aren’t familiar with Liquid Death. The commercial shows a bunch of kids drinking from cans that appear to be beer cans, and having quite a rager. Later, a pregnant woman supervising the kids smiles approvingly and drinks from her own Liquid Death can. That’s followed by the big reveal (at least for those unfamiliar with Liquid Death). Despite their gothic typeface and scary skull logos, Liquid Death isn’t an alcoholic beverage; it’s just canned water.
Per their website, Liquid Death says that “We’re just a funny water company who hates corporate marketing as much as you do. Our evil mission is to make people laugh and get more of them to drink more water more often, all while helping to kill plastic pollution.”
This marks the second time Judas Priest has had a presence in a major TV commercial in less than a year; in the fall, frontman Rob Halford starred in a series of commercials for Plymouth Rock Insurance.
Hopefully, these moments will help point out to the Rock and Roll Hall of Fame voters that Judas Priest has continuously been relevant (as if the fact that nearly every metal band of the past four decades is influenced by them didn’t make that point already). Judas Priest are, again, on the Rock and Roll Hall of Fame ballot this year.
Watch the commercial below.