Millennial’s Favorite Childhood Gum Discontinued
If you are a millennial, older or younger, then you grew up on the tastiest gum ever created. You can see the packaging already. You know the logo and mascot. In your mind you can see the store where you would purchase it. When that that burst of flavor hit your mouth you were transported to ‘Flavor Town’ before Guy Fieri became the mayor. Say the name with me… Fruit Stripes Gum! They figured out how to get all the juicy flavor (that the Starburst commercials are always talking about) into something edible before people new what flavor really even was.
Fruit Stripes gum transports me back to being a kid at Toys R Us with my mom. She was shopping for a birthday present for somebody while I played on the video games they let you try out at the store. I was probably playing something on Nintendo 64 or eventually Playstation. My kids will never understand the joy that came with a trip to Toys R Us. First, you can’t find stand alone stores anymore. You need to go into Macy’s to find the small Toys R Us section. Second, it’s insane nowadays to leave your child playing a video game in a store while you are shopping. The world has changed!
After 55 years Fruit Stripes gum will be no more. That’s 55 years longer than the actual flavor lasted. You’d unwrap that bright zebra striped gum, prepared to have your taste buds go for a ride. Pop a stick in your mouth, chew it once, chew it twice, che… oh, flavor’s gone. They just couldn’t seem to master how to keep the flavor in that gum for longer than about 7 1/2 seconds. Those 7 1/2 seconds were all we needed to bring us back for the next stick of Fruit Stripes Gum.
Check out the sweet fruit stripes commercial from 1991!