This year the Oscars are all about the City of Brotherly Love. No, the awards are not held in Philadelphia. And none of the movies is set in Philly. But there are five significant ways Philadelphia represents at the Oscars this year. Two of them won awards, and one (Bradley Cooper) made a surprise appearance on Abbott Elementary (check out the video below!).
History of the Oscars
In 1927 an organization developed called The Academy of Motion Picture Arts and Sciences. Its goal is to encourage greatness in motion picture production. To do that, organizers gave out awards honoring outstanding achievement.
The MGM art director Cedric Gibbons got to work sketching a man standing on a reel of film, and that statue is still used today. Why is it called “Oscar?” That story is debated, but the story most often shared is that the statue reminded the then Academy librarian of her Uncle Oscar, and the name stuck. That librarian, Margaret Herrick, eventually became the Academy’s executive director.
The Oscar Effect
You do not win money when you win an Academy Award, but you can bet winners see an increase in their bank accounts. Actors who take home an Oscar make an estimated 20 percent more in their next role, and according to AS, that increase could last for years.
The Gift Bag
Every Oscar nominee receives a pretty sweet gift bag. This year it is worth six figures! Each year, the gift bag changes to feature small businesses that can get a tremendous amount of publicity if their product is used by or featured on the social media account of a celebrity. That’s according to Lash Fary, founder of Distinctive Assets, the company that puts the bags together:
“Just as any A-list actor doesn’t ‘need’ millions of dollars to walk onto a film set, these gifts are given based on the invaluable stardust these nominees can bestow upon a brand.”
This year, a Philadelphia company’s product will be in the bag. Danucera‘s award-winning Cerabalm and D22 Tonic are in the bag, in addition to a Swiss getaway for 10, a seven-day wellness retreat, a three-night stay in Saint Barth, and luxury kitchen appliances, just to name a few.