Frontier Airlines Offers Free Bags, Seat Selection to Counter Southwest Policy Change
Taking a shot at Southwest Airlines’ recent changes, Frontier Airlines rolled out an attention-grabbing deal – dropping all fees for checked bags, carry-ons, and seat selection for nonstop flights through August 18, 2025.
Southwest’s 54-year run of letting passengers check bags for free ends May 28. After that, only certain business travelers and rewards members will keep this benefit.
Frontier customers need to book by March 24 using code “FREEBAG” to get these perks. The deal works for direct flights from late May through mid-August, and includes free flight changes too.
“If the promotion is successful, the changes could become permanent,” said Barry Biffle to Fox Business.
The timing isn’t coincidental – Frontier picked the exact day Southwest starts charging fees. It marks a major change for Southwest, which has offered free bags since it started flying in 1971.
This switch goes against what Southwest’s leaders were saying just recently. Back in September 2024, CEO Bob Jordan promised bags would stay free, according to CBS News.
Industry experts think Southwest might lose loyal customers over these fees. At the same time, the airline looks to boost income through premium seats and extra charges.
With countless Southwest passengers now facing extra costs, Frontier’s summer offer could attract cost-conscious travelers searching for savings.