New iPhone 14 Update Will Let You Know When Companies Are Trying To Track You

The new IOS 14 update for you iPhone will help keep trackers at bay.

CNBC reports that Apple is boosting privacy features in iOS 14; these features will make it a lot harder for apps and websites to track you without you knowing about it. The update will launch later this fall and add lots of features, like a redesigned home screen experience with widgets, picture-in-picture support so you can watch videos while you do other things and more.

Apple’s new privacy features will make it harder for companies to track your movement around the web. It’ll alert you when apps are accessing your camera and microphone. You’ll have the option to share your approximate location with apps instead of your exact location.

Also, it’ll be harder for apps to target you with ads, unless you purposefully turn on “Allow Apps to Request to Track” and then approve each app individually.

While the new features are good for users, it may hurt businesses that rely on targeted digital ads. Facebook has warned that the change could impact its Audience Network advertising revenue by more than 50%. Facebook adds this could hurt advertisers that rely on that revenue, such as publishers and developers who earned $1.5 billion through the network in 2018. Facebook also warned its own revenue could be hurt by the feature after it launches.

In addition, iOS 14 has a new tiny dot that appears on the top-right of your screen above your cell signal. It’ll let you know if an app is using your microphone or camera. The dot is green if an app is or has recently used your camera.